Amith Prabhu: The elusive Cannes Lion

16 Jun,2014

By Amith Prabhu

 

India has had a representative on every Cannes Lion PR jury ever since the category was introduced in 2009. For the record, Prema Sagar, Nandita Lakshmanan, Veena Gidwani, Sunil Gautam, Dilip Cherian and Radhika Shapoorjee. Interestingly, three of the six jury members have had their roots in one PR firm, which also happens to be my alma mater.

 

This column is not about them but about all of us – the public in Public Relations and how Indian PR firms has never won a single Lion in the five years of the category’s existence. What eludes us from the Lion and what can we do to make the Lion a possibility. I wrote about this last year and you can read the same here – http://www.mxmindia.com/2013/06/amith-prabhu-why-cant-our-pr-firms-win-pr-lions-at-cannes/

 

As this column gets published on the June 16, the shortlist for the PR Lions will be out and a day later on June 17, the winners will be announced. I will be delighted if an Indian firm wins a Lion in this category but I will not be surprised if it does not. I do not even have data that tells me how many Indian firms participated.

 

Is the PR Lion a big deal? I have always believed they are not but for those winning it say they certainly make a big difference. Then why this column you may ask – because it is the season of awards and it is important to remind ourselves that we need to bring out quality work that stands out.

 

Well, while the Lions get announced during the week and India had its Elephants last week through the Kyoorius Awards I am thinking of launching India’s first weekly PR quiz that will be part of this column and give away a PoRcupine in the form of a book to one winner every week. The answer may be written in the comment section here or tweeted as a tag to me @amithpr with hashtag #MxMprQuiz

 

The first question – In Spring 1982, Mark and Tom met a guy called Steve, who worked at a little American company creating programming languages for computers. Steve wanted Mark and Tom’s help to grow the business, so he introduced them to two of his colleagues. What PR firm was born out of this? Answer to win a book on PR worth upto Rs 500 of your choice from Amazon or Flipkart.

 

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