FoodFood adopts new lifestyle positioning of ‘It’s Sizzling…’ with 11 new shows

11 Dec,2013

By A Correspondent

 

Leading food channel FoodFood has launched 11 new shows in sync with its new lifestyle positioning of  ‘It’s Sizzling…’ focusing on young urban audiences while continuing to serve its broader traditional audience base. With a whole new feel, look, colour, logo in its fresh, new repackaging, the channel aims to be a differentiator in the category of food lifestyle channels. The content is put together in tune for the discerning viewers.

 

While the new seasons of some of the existing popular shows like Cook Smart, Turban Tadka, Style Chef, Mummy Ka Magic, High Tea… will reflect the change in the repositioning ,the channel  aims to woo and build a connect with today’s busy, yet health-conscious men and women who are looking for indulgence and adventure when it comes to their palette, notes a communiqué.

 

Sanjeev Kapoor

Said celebrity chef Sanjeev Kapoor who helms the channel: “I’m using food as a way to communicate with people that I never would have known otherwise. While we will continue with some of our extremely popular shows, all now in their new seasons, our content will be in tune with our loyal consumers enjoying the diversity in taste. Our focus is to deliver in multicultural cities, quality content that is compelling and entertaining irrespective of its origin. The channel   with its new shows and repositioning will ensure that the bouquet offered is complete and sizzling for today’s busy generation.”

 

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