Pune-based Dreamers Media and Advertising Pvt has announced what is an innovative concept in out-of-home adveritisng.
Consumers who wish to purchase a car through Dreamers can avail of the offer by paying a 25 percent downpayment with an payback tenure of 5 years. Dreamers will pay the equated monthly instalments (EMIs) for the first three years while consumer will make the payments for the last two years. In return, Dreamers will utilize 40-60 percent of the customer’s car space. This space is the commercial driver for Dreamers, which will then sign up both long and short-term contracts with interested advertisers.
Explaining the concept, Sunis Mohamed, CEO of Dreamers said: “With our unique offering we intend to create demand and give a boost to the auto industry which is currently going through a lull phase. It will allow a common man to translate his aspiration of buying a car into reality. At the same time, the concept will also enable brands to reach in the most interactive manner to a wider target audience and create a new communication medium in the OOH space which still is at a very nascent stage and is poised for growth”.
Dreamers Media and Advertising is reportedly in talks with auto companies as well as banks and insurance companies and hopes to achieve a turnover of Rs 150 crore in the first fiscal.