The Vikatan Group has launched a 128-page issue of special edition magazine Aval Kitchen. The first premium offering that Vikatan brought out was Aval Manamagal (wedding issue) in January 2013. For 2013-14 it will be a quarterly magazine.
Aval Kitchen is the second premium offering from Vikatan, which already cultivates its readers with a 30-recipe booklet with every issue of Aval Vikatan. The special issue, besides offering readers dedicated content on food, restaurant reviews etc, also offers advertisers a niche platform to advertise at an attractive price point.
Vikatan Group has a robust plan for promoting new products, with promotions across all their magazines, and poster campaigns at points of purchase across Tamil Nadu. Aval Kitchen is also being promoted via Vikatan.com, which has nearly 1 lakh paid subscribers and more than 10 lakh registered users, as well as Facebook with more than 2,00,000 fans.