Sandesh to augment editorial content powered by TELiBrahma

23 Apr,2013

By A Correspondent

 

TELiBrahma, mobile advertising solutions company specializing in augmenting real world context with digital engagements, has announced its partnership with Sandesh – to bring interactive print content LIVE on readers’ mobile.

 

The partnership will allow Sandesh to augment their editorial content across all editions. Sandesh is one of the most widely read Gujarati newspaper. Sandesh Smart, powered by point of TEliBrahma is a visual recognition technology for the publishing house. By integrating augmented reality, Sandesh will be the first and only Gujarati daily to bring interactivity to static print pages with 3D models, videos, slideshows, social media connect, links to download content and emphasize the importance of connecting print publications with digital engagements through mobile.

 

“This partnership will allow static print content come Live on readers’ mobile,” said Parthiv Patel, Managing Director- Sandesh, adding, “It will definitely add excitement to print content; we see a great opportunity for brands to leverage the same too. TELiBrahma has helped us develop a robust application with one of the best user experience.”

 

PR Satheesh, Principal, TELiBrahma said, “We are extremely excited to partner with Sandesh, one of the leaders in the print media space and we believe this will add tremendous value to their readers. Sandesh Smart app powered by POINT of TELiBrahma is a way to connect physical world with exciting digital engagements.”

 

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