Dentsu Media wins mandate for SEBI’s investor awareness campaign
By A Correspondent
Securities and Exchange Board of India (SEBI), the apex regulatory authority for the securities market in India, has selected Dentsu Media as the Media Agency for its Multimedia Investor Education and Awareness Campaign.
Thirteen renowned agencies participated in the competitive pitch in an open tendering process, in which Dentsu Media was awarded the mandate. The Selection Committee was headed by Mr K.V.Kamath and comprised of senior persons from various fields such as Advertising, Marketing, etc along with senior SEBI officials. The appointment is for a period of two years.
Dentsu Media, along with Ogilvy & Mather as creative agency, will provide communication planning to SEBI in its Investor Education and Awareness Campaign, which is aimed at educating and creating awareness amongst retail investors and also converting the current savers into investors.
Commenting on this mandate, a senior SEBI official said, “We are glad on appointment of Dentsu as the Media Agency for our Investor Awareness Campaign. The appointment has taken place after a detailed competitive and transparent process and we now look forward to work together, so as to achieve the objectives set out for this campaign”.
Divya Gupta, CEO, Dentsu Media said, “It is an absolute honour to handle SEBI’s media business. We are extremely proud to have won this opportunity of partnering with one of the apex regulatory authority of India and we look forward to the kind of work that we would be able to do in this category.”
“This is a really prestigious win for us. We are hoping to be true partners to SEBI to help deliver the greatest value for the Investor Awareness Campaign,” said Rohit Ohri, Executive Chairman, Dentsu India Group.