Dainik Bhaskar Group has announced the launch of Junior Editor II, aimed at building readership among the younger population. Junior Editor II – The Next Generation 2050 is implemented under ‘Bhaskar Champs Club’ taking the core brand engagement thought along with innovation to a new high. This follows Junior Editor I, 2011 which was a grand success being recognized by ‘Guinness World Record’, ‘Limca World Record’ and ‘India Book of Record’ for ‘Largest Writing Competition’ ‘Largest Countrywide Newspaper making competition for children’ and ‘Largest number of manually prepared newspaper by kids’ record respectively.
In ‘Junior Editor’, the participants are expected to manually create a 12 page newspaper using the pre-designed blank newspaper provided to them on their registering for the contest. The newspaper template is available in 3 language combination; ‘Hindi & English’, ‘Gujarati & English’ and’ Marathi & English’.
Vinay Maheshwari, Vice-President, Sales and Market Development, Dainik Bhaskar Group said, ‘We wish to sensitize the younger audience and their families on various socio-economic issues and also draw their attention to concerns like, the importance of elders in our families, prevalent malpractices of child labor and value of a vote to build a strong and democratic India,” adding, ”JE II will enable students a better understanding of the role and nuances of journalism and news reporting impacting day-to-day life. This has been the core idea for JE II. We are confident that like most of our activities even this will generate huge response and participation.”