Hathway Cable and Datacom Ltd is set to scale up the availability of set top boxes (STBs) over the next four months. In addition to the previously planned deployment of 20 lakh STBs, Hathway has decided to procure another 10 lakh STBs to meet the growing demand.
Hathway’s move is in line with the Ministry of Information & Broadcasting’s latest order on implementation of DAS (Digital Addressable System) from November 1 in the four metros-Delhi, Mumbai, Chennai and Kolkata. By infusing additional STBs in the market, Hathway believes it is poised to meet the fresh deadline, as well as ensure a smoother transition from analogue to digital for consumers across the four metros.
Commenting on the development, Mr K Jayaraman, MD & CEO, Hathway Cable and Datacom Ltd said: “Hathway has always been committed to providing consumers with the best digital cable experience and we have been preparing to bring consumers a seamless move from analogue to digital cable TV. The modified deadline presents us with a unique opportunity to reach out to and impact a greater segment of the market. Hathway plans to procure the additional 10 lakh STBs to gear up and leverage this opportunity. Therefore, in total, we plan to deploy 30 lakh digital set top boxes across the Mumbai and Delhi. The rush for digital services will peak around the last fortnight of October and we do not want to disappoint the consumers and drive them towards the costlier option of DTH services.”
In the first phase of digitization of cable television, all four metros- Delhi, Mumbai, Kolkata and Chennai – will switch from analog to digital transmission from November 1. The rest of the country will move to digital cable by 2014 as per the regulations laid down by the Telecom Regulatory Authority of India (TRAI) in consultation with the MIB. Due to lack of preparedness of the industry, the Ministry had recently postponed the sunset date for Phase I from June 30 to October 31.