Vogue announces first fashion fund with FDCI

By A Correspondent

 

After years of success in several countries, the prestigious Vogue Fashion Fund makes itsIndiadebut this year. VogueIndia, in collaboration with the Fashion Design Council of India (FDCI), is launching this annual event to give centrestage toIndia’s next generation of fashion designers. The Vogue Fashion Fund was originally conceptualised by US Vogue, spearheaded by the iconic Anna Wintour.

 

Announcing the launch of the Vogue Fashion Fund inIndia, Priya Tanna, Editor, VogueIndiasaid: “For a country that takes great pride in its indigenous fashion and boasts such a stunning array of embroideries, textiles, and craftsmanship, it’s no surprise that we consistently produce exceptional design talent. With the launch of the Vogue Fashion Fund, our endeavour is to strengthen the foundation for these designers and help marry their creativity with commercial success. It is a truly special project for VogueIndiaand I look forward to the fund changing the lives of promising young designers in the years to come.”

 

Mr. Sunil Sethi, President, FDCI said: “I once heard the proverb, ‘Give a man a fish and you feed him for a day, teach him to fish, and feed him for life.’ It’s an apt metaphor for the Vogue Fashion Fund, which supports the winning designer through a one-year mentorship. With this initiative, Vogue is putting its weight behind young talent-I look forward to seeing what’s in store for many years to come.”

 

The judging committee comprises an eclectic mix of fashion authorities, including Sunil Sethi and the Vogue India experts – Priya Tanna – Editor, Anaita Shroff Adajania – Fashion Director, Bandana Tewari – Fashion Features Director and Oona Dhabhar – Marketing Director, Conde NastIndia. The jury also features renowned fashion designers Manish Arora, Sabyasachi Mukherjee and Suneet Varma as well as retail experts like Alka Nishar and Tina Tahiliani.

 

Sabyasachi Mukherjee commented: “This is a wonderful initiative. It is fantastic that Vogue India recognizes this fact and is creating the platform to nurture upcoming design talent. I feel privileged to be a part of the jury panel. Hopefully, I will be able to use my aesthetic skill and business acumen to make Vogue zero in on the right choice.”

 

VogueIndiahas invited entries from emerging fashion designers based on pre-defined eligibility criteria. The judging panel will shortlist 20 designers at first from the entries, further narrowing this list down to top 5 finalists based on interviews and the creation of a special capsule collection.

 

The winner will have the opportunity to be featured in VogueIndiaand also win a grand cash prize. Besides this, the design talent will also get a chance to commercialise his/her brand with a leading retailer, and gain access to prominent platforms in the industry like Wills Lifestyle Fashion Week and a one-year business mentorship with an industry professional.

 

Vogue, the ultimate fashion bible, which launched inIndiaon September 22, 2007 is the 17th edition of the ultimate style bible and is a 100 per cent owned subsidiary of Conde Nast International. VogueIndiais a monthly magazine and available across 100+ towns.

 

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