The Kolkata office of LMG has been appointed to handle the media planning and buying business of OCL and Eden City Group. Both the businesses amount to a cumulative billing of over Rs12 crore.
OCL India Limited, manufacturers of Konark Cement, is the flagship company of Dalmia Group and is one of the largest cement manufacturers in the country. Konark brand is a market leader in state of Odisha. Commenting on this win, SG Kedia, Dy Executive Director, Cement Marketing of OCL said: “We were looking at a credible partner to help us in our pursuit to reach out to our consumers, but in a very targeted and planned manner. We were looking at multimedia capabilities and brand centric thoughts from our partners and Lintas Media Group demonstrated both the things well. We look forward to work closely with them and help our brand reach success.”
Eden City Maheshtala is one of the largest housing projects in South Kolkata. Commenting on assigning the business to Lintas Media Group, Mr. Biswadeep Gupta, GM of Eden City Group said: “We liked the category understanding demonstrated by LMG, and also found their media recommendations practical and innovative.”
Suresh Balakrishnan, of Lintas Media Group expressed his appreciation for the team at Kolkata and the professional reputation that they have built in the market. Mahesh Motwani, Executive Vice President who heads the Kolkata Office said: “Kolkata is a market which is on the path of growth and we are very happy to associate with these reputed brands in the city. We value long term relationships and our growth comes from the continued growth of our clients.”
These wins make LMG Kolkata a dominant player in the Kolkata market. Lintas Media Group at Kolkata already handles the media mandate for prestigious clients in the market such as Amul Hosiery, Eveready, PC Chandra, Tidewater, Khadims, Srei, La Opala besides others.