Sheran Mehra quits Dhanlaxmi, joins Mahindra Holidays

18 Apr,2012

By Shubhangi Mehta

 

Sheran Mehra who was SVP & Head, Marketing, Dhanlaxmi Bank will now be Head-Marketing, Mahindra Holidays. Industry sources close to the development have confirmed the news to MxMIndia.

 

Sheran Mehra is a marketing and advertising professional with strong brand management credentials. She began her career in 1998 in advertising with a stint at SSC& B, Lintas and Ogilvy, handling several large brands across categories including HLL’s Huggies, Kotex, ICICI Direct, Amex and Pfizer. At Ogilvy, she was part of the account management team that was rated as the best by Kimberly Clark Lever Ltd (KCLL) in the Asia Pacific region. She has also won the prestigious Effies award for Huggies.

 

Later, she moved to HSBC, where she managed their brand portfolio in India. Mehra had launched the popular brand campaign ‘Different People, Different Views’ and was part of the team that won the Best Brand Activation Award at the HSBC Annual Asia Pacific Regional Awards.

 

She moved to a bigger challenge of launching UK’s biggest bank in India – ‘Barclays’. As Head of Marketing at Barclays, Mehra was responsible for devising and implementing marketing and corporate communications strategy for the bank. True to Barclays essence of ‘inventive spirit’, the launch of brand ‘Barclays’ and its products and services, including the first ever mobile banking service – Hello Money – were consistently innovation driven.

 

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