By A Correspondent

Infosys, leading consulting, outsourcing and technology company, and WPP unveiled Infosys Brandedge in partnership with Fabric, a WPP company. This first-of-its-kind comprehensive cloud-based offering simplifies digital marketing by bringing together integrated marketing and technology expertise on a single unified platform. It transforms the full spectrum of digital marketing activities including creation and management of digital properties, data management, coordination with multiple partners, and campaign execution

The platform was launched by S D Shibulal, Chief executive Officer and Managing Director, Infosys and Sir Martin Sorrell, Chief executive Officer, WPP at the newly inaugurated Infosys experience Center in London.

Infosys Brandedge, in partnership with Fabric, a WPP company, is designed to provide a single, flexible solution for large-scale organizations to simplify this complexity, a communique added.