Hindustan Times has announced the launch of ‘You Read, They Learn’ or YRTL, a year-long initiative to help educate underprivileged children, on Wednesday.
As a part of this initiative, launched initially in Delhi-NCR, HT will contribute 5 paise every day from every Metro copy of the paper sold towards creating a corpus which will fund the education of over 10,000 children over the year. Besides this contribution, HT will raise the issue of children’s education rights and focus on the problems that need immediate attention and will strive to find solutions.
Commenting on the occasion, Mr Rajiv Verma, CEO of HT Media Limited, said: “We, at Hindustan Times, strongly believe that a newspaper has the ability to drive positive change in society. As a newspaper, we are intrinsically linked to the cause of education. With this initiative, we wish to contribute strongly in the space of pre-primary and primary education as we believe that education is every child’s right.”
“To begin with, HT is partnering with Pratham Delhi Education Initiative and Child Rights And You (CRY) to utilise the funds for bringing underprivileged children to the classroom. Going forward, we will also engage with other NGO partners working in this space,” he added.
Mr Sanjoy Narayan, Editor-in-Chief, Hindustan Times said: “Our reporters and writers will dig out stories of change, of people making a difference and of readers’ contribution to the lives of children whom nobody has time for. ” Said Mr Shantanu Bhanja, VP-Marketing, HT Media: “As socially conscious citizens, our readers want to do their bit for society, but are usually constrained by time. The YRTL initiative allows them to contribute to a meaningful cause in the course of their daily life.”