Inext, the youth-centric newspaper launches its website

11 Jan,2012

By Akash Raha

 

Inext, the youth-centric newspaper launched its website on January 3, and is currently running the campaign ‘Iktara’. MxM got in touch with Alok Sanwal, COO and Project Head, Inext to know more.

 

Speaking about the response of the advertisers towards the newly launched site, Mr Sanwal said: “In less than seven days of the launch of inextlive.com, we have received tremendous response from the business fraternity. We are receiving a lot of offers for grabbing a space on this youth hangout portal. We are, however, looking for advertisers that espouse youth-centric sentiments and resonate with Inext’s business philosophy.”

 

To complement the launch of the online campaign, ‘Iktara’, which gives a platform to local folk singers to perform and make it big, was launched recently. According to Inext, the campaign has done very well in the first week. The audience has responded positively and the site has received many recorded CDs and DVDs, the best of which will be showcased on the site.

 

Inext is now trying to focus on the resurgence of folk tradition inIndiaand capitalize on it in order to build a successful consumer connect in the four states it is present in – Uttar Pradesh, Uttaranchal,Biharand Jharkhand.

 

Inext had an expansive campaign, with radio, digital and print initiatives, to promote their newly launched site. While Radio Mantra has been giving them radio coverage, Mudra Max and Vermillion have handled their digital and print initiatives respectively.

 

Inext, the compact daily, primarily focuses on youth and is published by Jagaran Prakashan Ltd. Currently, it is available in 12 cities across four states. The paper and its newly launched website targets youths in mini metros in the age group of 13-25.

 

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