Will Kannadada Kotyadhipati make Suvarna #1 GEC?

 

By Tuhina Anand

 

Kannadada Kotyadhipati (KK), or Kaun Banega Crorepati (KBC) in Kannada, is all set to make its debut on Suvarna, the Star Network’s Kannada general entertainment channel. The show, which will debut in the end of February and will run from Monday to Thursday, is being touted as the biggest format show in Karnataka.

 

For the channel, the show will play a pivotal role and people behind Suvarna are hoping that the numbers delivered would do the magic of upstaging the leader Udaya TV. Interestingly, what was unthinkable three years ago can be seen as achievable now, going by the way Suvarna is placed today.

 

Anup Chandrashekaran

As Anup Chandrashekaran, Business Head for Suvarna explained, “In an IMRB tracking, the perception that came about Suvarna was that we deliver fresh ideas and differentiated content and are seen as a young vibrant channel.”

 

To reach this level has not been easy, it has taken a strategic shift in the channel’s programming to get newer audience into its fold. This was done by introducing format shows which, according to the channel, is nothing less than social experimentation because of the content of the shows.

 

“Of late, only 60 per cent of our GRPs come from fiction. While the format shows ensure that we get newer audience to experience Suvarna, we flank these shows with good fiction that resonates with audience. Ours is a holistic family entertainment channel that includes fiction, non-fiction and movies, and shows what Kannada GEC stands for. We have a healthy mix in terms of SEC demarcation. We have reworked our fiction where we got young protagonists and stories that resonate with the Kannada audience. Our production value is of superior quality and there is a freshness to what appears on Suvarna. This change also shows in our numbers,” added Mr Chandrashekaran.

 

Despite the fall in Kannada GE (KGE), Suvarna has grown by 5 per cent in Q4’11 and by 24 per cent in Q3′ 2011. Also Suvarna contributed 48 per cent of KGE’s growth in Q3’11. (TG :CS 4+, Karnataka market. Data updated till wk 53’11). Also Suvarna was the leading prime time channel inBangaloremarket and beat Udaya TV (CS 4+, Wk day19:00-24:00. Wk 41 – 53’2011).

 

Even in weekday prime time in Karnataka market, the difference is of 50-60 GRPs and that’s where Suvarna hopes that Kannadada Kotyadhipati will play a major role.

 

Considering that KBC has been a successful show in Hindi, especially in 2011, Suvarna is hoping the same magic will work in Kannada.

The channel has roped in Kannada film star Puneet Rajkumar as the show’s host, and is aggressively marketing the show.

Talking about the marketing plans, Anil Narang, Head-Marketing and Strategy, Suvarna said, “We have planned to reach out to Karnataka markets in 3 phases. The first is the audition phase and the communication is on how you can register for the show. The response has been better than what we expected and got representation from entire Karnataka. We also have a Facebook page to reach out to new audiences.”

 

Mr Narang added, “In the second phase, we will be launching 100 hoardings across Karnataka to ensure visibility. We also have mobile vans that will cover 13 districts and will have a mock KBC set where people can play KBC with a host who will wear a Puneet Rajkumar mask. The third will be the sustenance phase, once the show gets on air, to maintain that the audience.”

 

There will be also be print, cinema and TV advertising. The advertising revolves around the idea that ‘knowledge is the key quotient and with basic common knowledge one can win a crore’. The estimated budget could run into Rs10 crore.

 

Suvarna is also planning to launch a historical soap along with KK.

 

Post a Comment 
  • Tanya

    Who is good looking guy Suriya or Puneet :P

  • shakti

    The “Big B”

  • Rsundere

    Raji.s

  • Gajabgs

    hi this is santhosh please tell me how to reg kk

  • Azmal Ak

    pls sir one chance 9972990562

  • http://www.facebook.com/people/Vinod-Umachagi/100002882264891 Vinod Umachagi

    many many happy returns of the day puneet sir

  • http://www.facebook.com/people/Mallaraju-Jn/100003100946790 Mallaraju Jn

    malla

  • Mallarajujn

    pls sir one chance 9845983218

  • http://www.facebook.com/people/Mallaraju-Jn/100003100946790 Mallaraju Jn

    pls sir one chance 9845983218

  • http://www.facebook.com/people/Mallaraju-Jn/100003100946790 Mallaraju Jn

    pls sir one chance 9845983218

  • http://www.facebook.com/people/Mallaraju-Jn/100003100946790 Mallaraju Jn

    pls sir one chance 9845983218

  • http://www.facebook.com/people/Mallaraju-Jn/100003100946790 Mallaraju Jn

    pls sir one chance 9845983218

  • http://www.facebook.com/people/Mallaraju-Jn/100003100946790 Mallaraju Jn

    pls sir one chance 9845983218

  • Mouneshwar B

    pls sir one chance 9739449236

  • Neelis55

    hai this is santosh how to rgestiar kannadha kotyade pathi plz reply me

  • Raghukk71

    PUNEETH SIR IS REALY POWER STAR IN KANNADA FILM INDUSTRE JAI KARNATAKA MATHE cell-9916794994

  • Bsvishwanatha59

    kannada kotyadipathi chennagi baruthide nodalu thumba khushiyagthide kelavaru easy yagiro prashnegalige uthara kodalu
    tadavarisuthiddare aadaru neevu avarige dairya thumbi chennagi aadalu prothsaha needuvudannu nodi thumba khushiyagthide antha ondu avakasha nanagu sigabharade endu aanisuthide dayamadi avakasha koduvira inthi nimma B.S. vishwanatha phone no 9972417159 email id bsvishwanatha59@gmail,com

  • Meena Srnth

    I have answered questions through phone calls by you and you have called me for auditions on 8th April 2012, and asked to register online but i am not able to do please help to register and attend the auditions on 8th of April. I am sending my problem through my friends email id

  • Shivananda Tk

    hi this is shivananda T.K please tell me how to reg KK please advice me

  • Madhusudan

    hi puneeth sir please tel me how to register for kanndada kotyadipathi please tel me sir please my number is 9902587026

  • VISHWA

    Hi. App u
    I am want to in this hand show because I want money for BISENESS
    Show please help me

  • VISHWA

    Hi. App u
    I am want to in this hand show because I want money for BISENESS
    Show please help me 9743381072

  • Vasanth

    Vasanth

    Hai Punit Sir ( Anna Bond ) namaskaragalu nanu Illiyavare nimma yella sanchikegalannu nididdini sms kalisiddini nangu ondu chance kodi please. my mob 99880860227

  • Manjunathar242

    HELLO SIR MY NAME IS MANJUNATHA.R FROM DAVANAGERE I HAVE LOT OF PROBLEM IN MY LIFE I AM SAFER DAILY I GOT LOVE MARRIAGE LAST ONE I DON’T HAVE ANY SUPPORTER IF YOU ARE GIVE ONE CHANCE ITS MY PLEASER
    I AM SENDING SMS ALSO MY NO:9742660517

  • Pavithra51

    Hi,
    SIR Im sumitra.k i want to participate in this programme . Last week i have send an SMS to a question i have received a text from ur , But still now i dint get a cal . so kindly response to my omment , im studying i dont hve money to pay my fees ……………….my contact no is 9945433429…

  • Satish H.C.

    Kannada kotyadipati is very popular and fantastic host by Puneeth…all credit goes to Puneeth and Suvarna channel.

  • http://twitter.com/Basanagouda4 Basanagouda

    pls sir one chance 8105745567

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