Dainik Bhaskar Group Launches ‘The Brain Hunt 2012′
By A Correspondent
Dainik Bhaskar Group,India’s largest newspaper group, believes in offering its readers ‘smart engagement’ that aim to fill the void of originality and innovation. This is exemplified by the activities under Bhaskar Champs Club (BCC); a club that provide a platform for students to enrich their knowledge, practical wisdom, creativity and showcase their talents.
The club has been instituted for school students to develop reading habits in ‘Gen-Next’ and boost future readership. The Bhaskar Champs Club has more than 1 lakh members acrossIndia.
In 2012, BCC intends to showcase another mind- engaging activity, ‘The Brain Hunt 2012′, the fourth initiative in a row. ‘Bhaskar Champs Club’, ‘Brain Hunt 2012- The quest for wonder kidz’. The initiative was started with the successful Scrapbook Activity in 2010, which had 9 winners in 3 classifications – class 1-4, 5-8 and 9-12, who were awarded by Aamir Khan, was followed with Junior Picasso (National Level Painting Competition), which led to creation of a desk top calendar from the winning 24 entries in 2011. The same was released by Ms Ambika Soni atDelhi. The year also saw BCC’s ‘Junior Editor-2011′ being recognized by ‘The India Book of Record’ as the Largest Newspaper-making Competition with more than 68,000 student participants which culminated with an evening for the winners with Army Chief Gen
Mr. Vinay Maheshwari, Vice-President- Sales & Market Development, Dainik Bhaskar, said: “Brain Hunt-2012 is our initiative to hunt for visionary brains. It is a true roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook available pan-India from January 11. Themes and activities in the workbook will test true strength of a student’s creativity and innovation.”
Mr. Maheshwari concluded: “Brain Hunt 2012 will enable students to ‘Imagine
a Whole New World’, ‘Experiment with the facts’, ‘Visualize the unseen’ and Think
Unlike!!!’, around which the whole idea has evolved”. The activity starts in January 2012 and will be completed by March 2012.
Dainik Bhaskar Group isIndia’s Largest Newspaper Group and has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services andMobileapplication.