Aidem Ventures to handle advertising sales for KBS World (South Korea)

20 Dec,2011

By A Correspondent

 

Aidem Ventures,India’s leading independent media consulting, marketing and advertising sales company, will now handle the media sales function for KBS World, the international TV channel fromSouth Korea.  The channel is being distributed and broadcast via pay TV operators around the world, including Reliance Big TV inIndia.

 

Announcing the appointment, Tae-Ho Sung, Senior Manager, Channel & Content Business – KBS said: “KBS is very happy to sign a deal with Aidem Ventures for media sales of the KBS World channel inIndia. In the years to come, we will be steadily developing the local advertising business into a significant revenue source by jointly teaming up with Aidem Ventures and Coast Road Media.”

 

KBS World was represented in this transaction by Stuart Tenzer of Coast Road Media LLC. Neena Dasgupta, Head – International and Digital Businesses, Aidem Ventures said in a statement: “We are pleased to include KBS World in our steadily increasing bouquet of international offerings. The presence of KBS World shall further enhance our sales bouquet to advertisers and agencies. Besides, the association will also help KBS effectively leverage our robust media sales revenue management, broad base of relationships and our extensive domain knowledge and expertise, thus making it a mutually beneficial arrangement.”

 

The India-South Korea relationship has grown in almost all dimensions – political, cultural and economic. With the establishment of the Free Trade Agreement between the two counties, Korean companies such as LG, Hyundai and Samsung have established manufacturing and service facilities inIndia, and several Korean construction companies are involved in the many infrastructural building plans inIndia, such as the National Highways Development Project. This has resulted in the development of a small but significant community of Korean professionals and their families’ who now work and live inIndia.

 

As both countries have identified a convergence of interests, the seeping in of South Korean media into our country is bound to strengthen the foundation for deeper cultural ties.

 

KBS World forms a part ofSouth Korea’s broadcasting major Korean Broadcasting System (KBS). KBS World’s programming mix comprises of the best of dramas, documentaries and entertainment programs. The channel enjoys a leader’s position in terms of prime time news with an average 20% rating or higher while the total network achieves around 60% rating. Annually, the company produces 19,000 hours of content, including mainly drama, but also documentaries, music programs, animation for kids, reality and entertainment formats, which distributes worldwide.

Post a Comment 
  • Abhishek Verma

    Excellent. I would like to contribute more to your company. Abhishek Verma 8800766679, 9350044289, Delhi abhishek_verma2@yahoo.co.in

  • Sai Nagesh

    Heartiest Congratulations Vikas, Suku and team !!

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