Buying a VIP suitcase has become easier. Through its e-commerce site (www.vipbags.com), consumers can browse through VIP’s wide range of product offerings and make purchases online. The bags will be delivered to their doorstep within seven working days at no extra cost. Currently, payments can be made only through credit card, debit card or net banking but soon ‘cash on delivery’ will also be offered on the site. www.vipbags.com can also be used for gifting.
Speaking on the initiative, Manish Vyas, Vice President Marketing, VIP Industries, said, “VIP as a brand has through the years been constantly evolving with the consumers to give way to category defining product ranges. The e-commerce feature is yet another initiative that places VIP Industries high up on the social relevance scale. It is focused on bringing the VIP brand experience closer to the consumer base no matter where they are in the country. With the launch of the online purchase feature, we have taken the first step in ushering a new age in the luggage segment.”
Established in 1971, VIP Industries Ltd today has a global footprint with its products available across India and various other countries. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world.