Sanjay Reddy rejoins Zee to head South Cluster

13 Sep,2011

Zee Entertainment Enterprises Limited has announced the appointment of Mr Sanjay Reddy as EVP–South Cluster. This will be his second stint with Zee after a gap of two years. In his new role, Mr Reddy will be heading Zee Telugu, Zee Kannada and Zee Tamil. He will report to Mr Nittin Keni.

 

Speaking on the appointment, ZEE MD & CEO, Punit Goenka said, “We are delighted to have Sanjay back in our team. South has always been one of Zee’s key market and we are confident of consolidating our position, with a robust team headed by Nittin and Sanjay.”

 

Said Mr Nittin Keni, Zee Creative Head: “In line with our strategy to strengthen our position in southern market, Sanjay will contribute tremendously to growing and expanding the Zee brand further. I am looking forward to working with Sanjay to steer the growth in southern market.”

 

Said Mr Sanjay Reddy, “I am extremely pleased to join the group at such an exciting time in the history of the Zee brand. With such a vibrant team, my challenge now is to drive the change, in line with our Company objectives and strengthen the brand further in the southern market.”

 

Mr Reddy has over two decades of experience in media and entertainment. Prior to ZEE, Sanjay has been associated with other media firms in India, which include Walt Disney, MSM Network, ESPN Star Sports, Bennett and Coleman and Co. Limited. His last assignment was with Sun TV Network as Business Head (Telugu Cluster).

 

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