The Big Story

Laptops/Desktops preferred to watch TV shows... in India

Laptops/Desktops preferred to watch TV shows… in India New Accenture survey reveals 55% drop in consumers who prefer to watch TV shows on TV Sets more

Freaking News

Ranjona Banerji: Anything you can say i can repeat better?

Ranjona Banerji: Anything you can say i can repeat better? So what new info did you actually from news TV get after the London terror attack, wonders Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: RIP, Dr Mashoor Gulati? We hope not!

Shailesh Kapoor: RIP, Dr Mashoor Gulati? We hope not! Shailesh Kapoor writes about how there’s a growing perception that Sunil Grover as Dr Mashoor Gulati, is more endearing than Kapil Sharma on the show [more]

Post-demonitisation, it's boom to doom for adspends...

Post-demonitisation, it’s boom to doom for adspends… Consumers are not in a mood to spend, writes Indrani Sen, and hence it’s unlikely industry will see a turnaround in Q4/2016-17 [more]

Siddhartha Mukherjee: CorpComm can be a Revenue Centre!

Siddhartha Mukherjee: CorpComm can be a Revenue Centre! For decades now, not just in India but the world over, CorpComm functions have continued to be treated as a cost centre, writes Siddhartha Mukherjee [more]

Sanjeev Kotnala: 'One less decision to make....towards designed Customer Intimacy

Sanjeev Kotnala: ‘One less decision to make….towards designed Customer Intimacy Customer Intimacy is not about higher customer satisfaction, though it is the foundation for it, writes Sanjeev Kotnala [more]

Dear MxM by Jaisurya Das: How stable will Arnab Goswami's company be?

Dear MxM by Jaisurya Das: How stable will Arnab Goswami’s company be? Jaisurya Das, senior industryperson and Contributing Editor, MxMIndia, responds to questions on professional and part-personal issues [more]

BTL Baatein powered by VISCOMM... Amitabh Dikshit, Eveready Industries

BTL Baatein powered by VISCOMM… Amitabh Dikshit, Eveready Industries BTL is a must to increase consumer engagement and measurability, says Amitabh Dikshit, Head Appliances, Eveready Industries India Ltd in an all-new season of BTL Baatein… powered by VISCOMM [more]

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