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Indian Idol 6 to use drama & emotions for a connect with viewers Vivek Bahl joins Viacom18 as Network Advisor Content, to work on proposed regional foray Internet as a media has arrived: Hitesh Oberoi [MJR] TV journos prove Katju is right Anil Thakraney: The BCCI has to be controlled The Anchor: Satish Singh lists 10 reasons why outdoor scores over other media More | Archive
The Big Story
So will Digitization mean more Revenues? With just 44 days to go for the Big Switch in 4 metros, Ashish Pherwani & Devendra Parulekar of Ernst & Young address the key business questions more
MxM Journalism Review
![[MJR] Un-miserable about Trai's ad regulations](http://www.mxmindia.com/wp-content/themes/mxm/scripts/timthumb.php?src=wp-content/uploads/2011/10/ranjana-resized-150x150.jpg&a=t&w=99&h=100&&zc=1&q=75 "[MJR] Un-miserable about Trai's ad regulations")
[MJR] Un-miserable about Trai’s ad regulations Despite the criticism over the TRAI regulations about ads on TV channels, needless to say, as a viewer I’m a bit un-miserable [more]
Media Mullings
Peter Mukerjea: Thank you, TRAI (Now, please enforce it!) It’s not the job of the TRAI to keep broadcasters happy at all times. Occasionally it should be looked at from the consumer point of view, which is clearly the case here [more]
Debrief: Cadbury Dairy Milk: Slice of sweetness This ad works for me. Because the brand arrives seamlessly into the story, it isn’t forced. Also, the situation is very slice of life, many young people will identify with it [more]
Mediaah! Broadcasters suffer with ad restrictions while print & web publishers have fun Pradyuman Maheshwari believes the TRAI shouldn’t be policing broadcasters and says it’s time the TV-wallahs get a good, powerful lobbyist [more]
Apology + Rs 500cr: Is Indian Express right in sending Open a legal notice? Report + reactions from Dileep Padgaonkar, Sevanti Ninan, Paranjoy Guha Thakurta & Sucheta Dalal [more]
AdEx 2011-12: Print grows 14%, TV 11%, Radio 0% Presenting AdEx data for TV, Print & Radio in Apr 2011-Mar 2012, courtesy TAM Media Research [more]
The Anchor: Satish Singh lists 10 reasons why outdoor scores over other media Practically anything and everything can be accommodated in the dimensions of a media unit on OOH space, says Satish Singh [more]
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