The Big Story

Quiet, but strong flows Big Ganga

Quiet, but strong flows Big Ganga A focus on non-fictional and devotional content plus ensuring parochial pride is part of the secret sauces Tarun Katial has formulated for Big Ganga more

Freaking News

Ranjona Banerji: Anything you can say i can repeat better?

Ranjona Banerji: Anything you can say i can repeat better? So what new info did you actually from news TV get after the London terror attack, wonders Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: RIP, Dr Mashoor Gulati? We hope not!

Shailesh Kapoor: RIP, Dr Mashoor Gulati? We hope not! Shailesh Kapoor writes about how there’s a growing perception that Sunil Grover as Dr Mashoor Gulati, is more endearing than Kapil Sharma on the show [more]

Post-demonitisation, it's boom to doom for adspends...

Post-demonitisation, it’s boom to doom for adspends… Consumers are not in a mood to spend, writes Indrani Sen, and hence it’s unlikely industry will see a turnaround in Q4/2016-17 [more]

Siddhartha Mukherjee: TV broadcasters must start taking Thought Leadership seriously!

Siddhartha Mukherjee: TV broadcasters must start taking Thought Leadership seriously! Till few years back, one would never imagine that TV Broadcast, of all the other sectors in flux, would be one of the torchbearers of a ‘Thought Leadership’ initiative, writesSiddhartha Mukherjee [more]

Sanjeev Kotnala: 'One less decision to make....towards designed Customer Intimacy

Sanjeev Kotnala: ‘One less decision to make….towards designed Customer Intimacy Customer Intimacy is not about higher customer satisfaction, though it is the foundation for it, writes Sanjeev Kotnala [more]

Dear MxM by Jaisurya Das: Bonding evenings = boozing sessions?!

Dear MxM by Jaisurya Das: Bonding evenings = boozing sessions?! Senior mediaperson and MxMIndia Contributing Editor Jaisurya Das responds to reader questions on professional and sometimes personal issues [more]

BTL Baatein powered by VISCOMM... Amitabh Dikshit, Eveready Industries

BTL Baatein powered by VISCOMM… Amitabh Dikshit, Eveready Industries BTL is a must to increase consumer engagement and measurability, says Amitabh Dikshit, Head Appliances, Eveready Industries India Ltd in an all-new season of BTL Baatein… powered by VISCOMM [more]

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