The Big Story

India luxe market growing @ 30%: Zenith

India luxe market growing @ 30%: Zenith That’s for India, but globally the luxury adspends are growing 3% in 2016 as per Zenith more

Freaking News

Ranjona Banerji: Has Times Now's News Hour gone totally beyond journalism as we know it?

Ranjona Banerji: Has Times Now’s News Hour gone totally beyond journalism as we know it? “We realise that almost all “prime time” debates on news channels are platforms for cacophony and bad manners. We realise that little is to be gained or learned from watching these except the enjoyment of drama and spectacle. Many people I know, myself included, have stopped watching Times Now because of the noise and nonsense. However, there are times when we need to take stock,” writes Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: GECs in a Promotional Traffic Jam Post-IPL

Shailesh Kapoor: GECs in a Promotional Traffic Jam Post-IPL The thought process of avoiding IPL is based on sound marketing logic. When there is disruption and distraction around, you can get lost in the noise, writes Shailesh Kapoor [more]

4 perks of being an independent start-up agency

4 perks of being an independent start-up agency Last year, Amit Akali started an all-new agency. In this piece, he talks of the advantage of doing so [more]

Siddhartha Mukherjee: Good see client, PR agency & auditor getting together

Siddhartha Mukherjee: Good see client, PR agency & auditor getting together The PR Agency, the Client and its Neutral Research, Planning & Audit Agency are meeting to celebrate the Client’s Annual PR Plan success story, writes Siddhartha Mukerjee [more]

Sanjeev Kotnala: Will there be a shift in the newspaper business model?

Sanjeev Kotnala: Will there be a shift in the newspaper business model? Everyone has strategies to extend the life of the medium many have written off, writes Sanjeev Kotnala on a conversation on the future of print he was listening to [more]

Dear MxM by Jaisurya Das: Are a hug and foul language a done thing in the media? Or is it sexual harassment?

Dear MxM by Jaisurya Das: Are a hug and foul language a done thing in the media? Or is it sexual harassment? Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues Story: By Jaisurya Das [more]

Indrani Sen: The Gamechanger: Storytelling through online video

Indrani Sen: The Gamechanger: Storytelling through online video Online video is being increasingly used for creating branded content which is storytelling beyond advertising, writes Indrani Sen [more]

Videos