The Big Story

BARC-ing up the right tree!

BARC-ing up the right tree! MxMIndia columnists and industry experts Shailesh Kapoor & Sanjeev Kotnala were at the BARC roadshow in Mumbai on Thursday. Presenting their views more

Freaking News

Ranjona Banerji: Now Rajdeep Sardesai joins India Today and K Chandrashekhar Rao flexes some fascist muscle

Ranjona Banerji: Now Rajdeep Sardesai joins India Today and K Chandrashekhar Rao flexes some fascist muscle Sensibly, Sardesai has joined India Today as a consulting editor which comes with its own inbuilt escape clause, writes Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: What's in a Name? The Art of Choosing a Show Title

Shailesh Kapoor: What’s in a Name? The Art of Choosing a Show Title As the environment gets more distractive and options increase, the impact of content titling on its success has started to increase too, writes Shailesh Kapoor [more]

Sanjeev Kotnala: Nothing wrong if the Boss cooks

Sanjeev Kotnala: Nothing wrong if the Boss cooks Why do we shy away and find fault at reflecting what really is happening in our society, Sanjeev Kotnala writes on the Airtel ad [more]

Lunch with MxM: Partho Dasgupta, CEO, BARC

Lunch with MxM: Partho Dasgupta, CEO, BARC An IRS 2013-like won’t happen when the new TV measurement data is released given enough checks and validation, he insists [more]

Humaare Neelesh Mishra ki Heartwarming Kahaani

Humaare Neelesh Mishra ki Heartwarming Kahaani He is a Writer, Editor, Radio and Television Show Presenter, Publisher and Lyricist all rolled into one and knows the magic media formula for Rural India [more]

Amith Prabhu: The Public Reputation Alphabet

Amith Prabhu: The Public Reputation Alphabet A list of 26 things brands and their custodians need to bear in mind in order to protect and enhance the reputation of the gems under their care, courtesy Amith Prabhu [more]

Chennai@375: How the metrop can Rise and Shine in advertising

Chennai@375: How the metrop can Rise and Shine in advertising Srinivasan Swamy, RV Rajan and Sridharan Narayan on Chennai’s highs and lows and how it can regain lost glory [more]

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