The Big Story

Day 1: Melting pot of creativity

Day 1: Melting pot of creativity The first day of the inaugural edition of Zee Melt 2015 saw some 1338 registered delegates in attendance with speakers from across continents more

Freaking News

Ranjona Banerji: Breaking news culture leads to baseless journalism

Ranjona Banerji: Breaking news culture leads to baseless journalism There is a certain rigour to journalism as it should be practised – and most often is – which amateurs are not aware of, writes Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: Priyanka Chopra: India's Breakthrough Girl

Shailesh Kapoor: Priyanka Chopra: India’s Breakthrough Girl It’s been a breakthrough that we have waited many long years for as Priyanka Chopra plays the lead in the ABC Network’s Quantico, writes Shailesh Kapoor [more]

Don't compare Goafest & Melt..

Don’t compare Goafest & Melt.. … and get worked up, says CVL Srinivas, CEO,GroupM South Asia, who has been actively with both events. [more]

As industry gets set for a new measurement regime, TAM gears for new innings!

As industry gets set for a new measurement regime, TAM gears for new innings! TAM CEO LV Krishnan unplugged: on BARC, on the industry on politicisation of ratings… [more]

Sanjeev Kotnala: Cross Media Matrix - Time for Indian Publications to take the leap

Sanjeev Kotnala: Cross Media Matrix – Time for Indian Publications to take the leap Today, in complexly fragmented multi-title and multi-screen media engagement, a study like EMMA, the cross-platform audience insight survey makes ample sense, writes Sanjeev Kotnala [more]

Amith Prabhu: To understand PR better, learn the definition of a religion

Amith Prabhu: To understand PR better, learn the definition of a religion Public Relations is the umbrella under which different outreach to stakeholders takes place, writes Amith Prabhu [more]

Pied Piper of DDB Mudra?

Pied Piper of DDB Mudra? … where MudraMax President Mandeep Malhotra & many others get set to join former Group COO Pratap Bose in his proposed venture [more]

Videos