The Big Story

How much does the 'Made in...' tag matter?

How much does the ‘Made in…’ tag matter? An extract from a Nielsen study on perceptions about brand origins and how they shape purchase intentions more

Freaking News

Ranjona Banerji: 25 years of BBC World Service

Ranjona Banerji: 25 years of BBC World Service It is important to acknowledge that too much news, annoying news, rubbish news, slanted news, incompetent news is better than no news at all and government-ruled news, writes Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: Time For Cricket To Take Over... By Default

Shailesh Kapoor: Time For Cricket To Take Over… By Default The lack of excitement in mainstream television is also bound to help this year’s IPL, especially if it comes on the back of an India win in the T20 World Cup, writes Shailesh Kapoor [more]

Indrani Sen: Outreaching by Outdoor: From Static to Interactive

Indrani Sen: Outreaching by Outdoor: From Static to Interactive Outdoor industry leaders need to resolve many issues before visualising a roadmap for evolving towards the digital future, writes Indrani Sen [more]

Siddhartha Mukherjee: PR Industry's Key Challenge in 2016: Bridge the Gap between Demand & Supply

Siddhartha Mukherjee: PR Industry’s Key Challenge in 2016: Bridge the Gap between Demand & Supply Siddhartha Mukherjee lists possible tactical and strategic demands that may come from clients in 2016 [more]

Sanjeev Kotnala: Will there be a shift in the newspaper business model?

Sanjeev Kotnala: Will there be a shift in the newspaper business model? Everyone has strategies to extend the life of the medium many have written off, writes Sanjeev Kotnala on a conversation on the future of print he was listening to [more]

Amith Prabhu: Of uncomfortable situations and more

Amith Prabhu: Of uncomfortable situations and more Of every five CVs I get, I know that four do not make the cut, writes Amith Prabhu [more]

Dear MxM by Jaisurya Das: What's better for a career in advertising - Mumbai or Delhi?

Dear MxM by Jaisurya Das: What’s better for a career in advertising – Mumbai or Delhi? Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues [more]

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