The Big Story

In India, Amazon persists with Junglee in cart

In India, Amazon persists with Junglee in cart The e-commerce major’s strategy for India: Stick to the concept of sister site Junglee.com more

TV Trail

Shailesh Kapoor: The Death of Festive Programming?

Shailesh Kapoor: The Death of Festive Programming? The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor [more]

Freaking News

Ranjona Banerji: Should Rajdeep Sardesai have got provoked?

Ranjona Banerji: Should Rajdeep Sardesai have got provoked? Rajdeep Sardesai should have tried to avoid calling the man what he did. We are often provoked while doing our jobs and need to be able to use the appropriate language when that happens, writes Ranjona Banerji [more]

Sanjeev Kotnala: Nothing wrong if the Boss cooks

Sanjeev Kotnala: Nothing wrong if the Boss cooks Why do we shy away and find fault at reflecting what really is happening in our society, Sanjeev Kotnala writes on the Airtel ad [more]

Lunch with MxM: Partho Dasgupta, CEO, BARC

Lunch with MxM: Partho Dasgupta, CEO, BARC An IRS 2013-like won’t happen when the new TV measurement data is released given enough checks and validation, he insists [more]

Humaare Neelesh Mishra ki Heartwarming Kahaani

Humaare Neelesh Mishra ki Heartwarming Kahaani He is a Writer, Editor, Radio and Television Show Presenter, Publisher and Lyricist all rolled into one and knows the magic media formula for Rural India [more]

Amith Prabhu: The Public Reputation Alphabet

Amith Prabhu: The Public Reputation Alphabet A list of 26 things brands and their custodians need to bear in mind in order to protect and enhance the reputation of the gems under their care, courtesy Amith Prabhu [more]

Chennai@375: How the metrop can Rise and Shine in advertising

Chennai@375: How the metrop can Rise and Shine in advertising Srinivasan Swamy, RV Rajan and Sridharan Narayan on Chennai’s highs and lows and how it can regain lost glory [more]

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