The Big Story

Betting big on India with data analytics & search

Betting big on India with data analytics & search Starcom MediaVest CEO Laura Desmond says media firms are selling themselves short by harping on scale more

Freaking News

Ranjona Banerji: Breaking news culture leads to baseless journalism

Ranjona Banerji: Breaking news culture leads to baseless journalism There is a certain rigour to journalism as it should be practised – and most often is – which amateurs are not aware of, writes Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: Priyanka Chopra: India's Breakthrough Girl

Shailesh Kapoor: Priyanka Chopra: India’s Breakthrough Girl It’s been a breakthrough that we have waited many long years for as Priyanka Chopra plays the lead in the ABC Network’s Quantico, writes Shailesh Kapoor [more]

Don't compare Goafest & Melt..

Don’t compare Goafest & Melt.. … and get worked up, says CVL Srinivas, CEO,GroupM South Asia, who has been actively with both events. [more]

As industry gets set for a new measurement regime, TAM gears for new innings!

As industry gets set for a new measurement regime, TAM gears for new innings! TAM CEO LV Krishnan unplugged: on BARC, on the industry on politicisation of ratings… [more]

Sanjeev Kotnala: Cross Media Matrix - Time for Indian Publications to take the leap

Sanjeev Kotnala: Cross Media Matrix – Time for Indian Publications to take the leap Today, in complexly fragmented multi-title and multi-screen media engagement, a study like EMMA, the cross-platform audience insight survey makes ample sense, writes Sanjeev Kotnala [more]

Amith Prabhu: To understand PR better, learn the definition of a religion

Amith Prabhu: To understand PR better, learn the definition of a religion Public Relations is the umbrella under which different outreach to stakeholders takes place, writes Amith Prabhu [more]

Pied Piper of DDB Mudra?

Pied Piper of DDB Mudra? … where MudraMax President Mandeep Malhotra & many others get set to join former Group COO Pratap Bose in his proposed venture [more]

Videos