The Big Story

Budget News ensures big high for mobile platforms

Budget News ensures big high for mobile platforms There was massive traction on Budget Day and the following weekend as per a a Kantar IMRB-MMA study more

Freaking News

Ranjona Banerji: TV's protectionism of the BJP and is the Nine O'Clock News back in fashion?

Ranjona Banerji: TV’s protectionism of the BJP and is the Nine O’Clock News back in fashion? “NDTV is now experimenting with a traditional 9 pm news broadcast. This is a rarity for Indian new channels at prime time. But what a relief! No yelling guests, no hysterical anchors, no absurd subjects – just the news of the day like a proper news channel. Am not holding my breath about how long this will last though,” writes Ranjona Banerji [more]

TV Trail

Top 5

Top 5 “Gamechangers” on Hindi GECs in 2016 Shailesh Kapoor’s much-read view on the gamechanging shows of the year kicks off our Lookback 2016 series [more]

Post-demonitisation, it's boom to doom for adspends...

Post-demonitisation, it’s boom to doom for adspends… Consumers are not in a mood to spend, writes Indrani Sen, and hence it’s unlikely industry will see a turnaround in Q4/2016-17 [more]

Alpana Parida: Why Sania Lost...

Alpana Parida: Why Sania Lost… From lazy fielders to slow on their feet players on courts, Indians are not as dexterous with their feet, writes Alpana Parida [more]

Sanjeev Kotnala: Why I fail to understand ASCI's proposed guidelines on celebrities

Sanjeev Kotnala: Why I fail to understand ASCI’s proposed guidelines on celebrities The guidelines are discriminatory in nature and are restrictive in treating ‘celebrity’ strong influence as a negative, writes Sanjeev Kotnala [more]

Dear MxM by Jaisurya Das: Is there role for an anthropology student in advertising?

Dear MxM by Jaisurya Das: Is there role for an anthropology student in advertising? India’s only only counselling service for media professionals run by Jaisurya Das, senior mediaperson and mentor-to-many [more]

BTL Baatein: Sachin Uppal, RummyCircle.com... Powered by VISCOMM

BTL Baatein: Sachin Uppal, RummyCircle.com… Powered by VISCOMM Both ATL and BTL have their roles in the marketing mix and the brand should choose the right channel depending on their objectives, says Sachin Uppal, Marketing Director of RummyCircle.com [more]

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