The Big Story

'Social media is the right partner for OOH'

‘Social media is the right partner for OOH’ Mauricio Sabogal, Global CEO, Kinetic Worldwide on how Out-of-Home advertising is becoming the centre of media planning more

Freaking News

Ranjona Banerji: Are edit pages in newspapers an exercise in futility?

Ranjona Banerji: Are edit pages in newspapers an exercise in futility? It is not just about gravitas and old people. Sometimes, newspapers like to take a stand and the edit page gives them that chance, writes Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges

Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges We are a big country and niches are available, contrary to what our mass television may sometimes make us believe, writes Shailesh Kapoor [more]

Sanjeev Kotnala: Do you have the Yellow Umbrella?

Sanjeev Kotnala: Do you have the Yellow Umbrella? Only a person with much self-belied will carry a yellow umbrella to an interview, said Ashrafbhai in a conversation recalled by Sanjeev Kotnala [more]

Siddhartha Mukherjee: Avoid divorcing your PR Agency!

Siddhartha Mukherjee: Avoid divorcing your PR Agency! Unless it is dire…instead, strengthen your relationship with it, notes Siddhartha Mukherjee [more]

Big Star for a Big Launch

Big Star for a Big Launch Micromax is betting big on Hollywood star Hugh Jackman for its Canvas Sliver 5 phone, says CMO Shubhajit Sen [more]

Amith Prabhu: Pot Pourri from the world of Public Relations

Amith Prabhu: Pot Pourri from the world of Public Relations Holding group by a PR professional, cancelled media conferences, a client’s blog welcoming a new PR firm… Amith Prabhu puts together six observations from the first six months of 2015 [more]

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