The Big Stories

Enough! We will not be silent any more.

Enough! We will not be silent any more. Alpana Parida on the Cinthol ad, Dangal and the New Narrative where women do not seek empowerment… they are self-powered more

Freaking News

A Media Wishlist for 2017!

A Media Wishlist for 2017! A list of things which will never happen but one must pretend that one has not already lost hope for one week of 2017 at least​.. by Ranjona Banerji [more]

TV Trail

Top 5

Top 5 “Gamechangers” on Hindi GECs in 2016 Shailesh Kapoor’s much-read view on the gamechanging shows of the year kicks off our Lookback 2016 series [more]

Post-demonitisation, it's boom to doom for adspends...

Post-demonitisation, it’s boom to doom for adspends… Consumers are not in a mood to spend, writes Indrani Sen, and hence it’s unlikely industry will see a turnaround in Q4/2016-17 [more]

Alpana Parida: New Year Wishes - A Whatsapp Flood

Alpana Parida: New Year Wishes – A Whatsapp Flood In this age of mass confetti – there is an opportunity to create a simple personalised message that can today, become remarkable and memorable, writes AlpanaParida [more]

Sanjeev Kotnala: Why I fail to understand ASCI's proposed guidelines on celebrities

Sanjeev Kotnala: Why I fail to understand ASCI’s proposed guidelines on celebrities The guidelines are discriminatory in nature and are restrictive in treating ‘celebrity’ strong influence as a negative, writes Sanjeev Kotnala [more]

Dear MxM by Jaisurya Das: I've quit to take a sabbatical. But people think I've been sacked...

Dear MxM by Jaisurya Das: I’ve quit to take a sabbatical. But people think I’ve been sacked… Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues [more]

BTL Baatein: Ram Mehrotra, Kansai Nerolac Paints... Powered by VISCOMM

BTL Baatein: Ram Mehrotra, Kansai Nerolac Paints… Powered by VISCOMM While ATL is important to build the brand’s consumer connect, BTL is an equally important avenue for us to reach our partners, influencers and customers, says Ram Mehrotra, Vice President of Sales and Marketing, Decorative Paints at Kansai Nerolac Paints Limited in BTL Baatein, powered by VISCOMM [more]

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