RIP, J Jayalalithaa

Indian adspends will grow 11.2% in 2017

Indian adspends will grow 11.2% in 2017 India among Top 10 contributors to adspend growth, reports Zenith more

Freaking News

Ranjona Banerji: Fact, fiction & fantasy in the demonetisation coverage

Ranjona Banerji: Fact, fiction & fantasy in the demonetisation coverage How far should journalists go to cater only to the lowest common denominator, especially if it takes you away from the essence of the job, asks Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: The GEC Middle Ground: Good vs. Bad Differentiation

Shailesh Kapoor: The GEC Middle Ground: Good vs. Bad Differentiation The loss of GEC viewership has meant that broadcasters have been left with little choice and they just have to take up the transformation process on high priority, writes Shailesh Kapoor [more]

Post-demonitisation, it's boom to doom for adspends...

Post-demonitisation, it’s boom to doom for adspends… Consumers are not in a mood to spend, writes Indrani Sen, and hence it’s unlikely industry will see a turnaround in Q4/2016-17 [more]

Brand Matters by Alpana Parida: Do celeb endorsements work for brands?

Brand Matters by Alpana Parida: Do celeb endorsements work for brands? Brands can do so much more than riding on celebrities, writes Alpana Parida [more]

Sanjeev Kotnala: The forgotten art of 'Managing By Walking Around'

Sanjeev Kotnala: The forgotten art of ‘Managing By Walking Around’ Most of the places I have had the opportunity to work for, MWA was a necessary part of organisational culture, writes Sanjeev Kotnala [more]

Dear MxM by Jaisurya Das: I've quit to take a sabbatical. But people think I've been sacked...

Dear MxM by Jaisurya Das: I’ve quit to take a sabbatical. But people think I’ve been sacked… Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues [more]

BTL Baatein: Ram Mehrotra, Kansai Nerolac Paints... Powered by VISCOMM

BTL Baatein: Ram Mehrotra, Kansai Nerolac Paints… Powered by VISCOMM While ATL is important to build the brand’s consumer connect, BTL is an equally important avenue for us to reach our partners, influencers and customers, says Ram Mehrotra, Vice President of Sales and Marketing, Decorative Paints at Kansai Nerolac Paints Limited in BTL Baatein, powered by VISCOMM [more]

Videos