The Big Story

How & Why Social Video can turn marketers into broadcasters

How & Why Social Video can turn marketers into broadcasters A WARC-Deloitte report puts social video among the Top 6 key trends marketers must watch out for. Here are some insights more

Freaking News

A Media Wishlist for 2017!

A Media Wishlist for 2017! A list of things which will never happen but one must pretend that one has not already lost hope for one week of 2017 at least​.. by Ranjona Banerji [more]

TV Trail

Top 5

Top 5 “Gamechangers” on Hindi GECs in 2016 Shailesh Kapoor’s much-read view on the gamechanging shows of the year kicks off our Lookback 2016 series [more]

Post-demonitisation, it's boom to doom for adspends...

Post-demonitisation, it’s boom to doom for adspends… Consumers are not in a mood to spend, writes Indrani Sen, and hence it’s unlikely industry will see a turnaround in Q4/2016-17 [more]

Enough! We will not be silent any more.

Enough! We will not be silent any more. Alpana Parida on the Cinthol ad, Dangal and the New Narrative where women do not seek empowerment… they are self-powered [more]

Sanjeev Kotnala: Why I fail to understand ASCI's proposed guidelines on celebrities

Sanjeev Kotnala: Why I fail to understand ASCI’s proposed guidelines on celebrities The guidelines are discriminatory in nature and are restrictive in treating ‘celebrity’ strong influence as a negative, writes Sanjeev Kotnala [more]

Dear MxM by Jaisurya Das: I've quit to take a sabbatical. But people think I've been sacked...

Dear MxM by Jaisurya Das: I’ve quit to take a sabbatical. But people think I’ve been sacked… Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues [more]

BTL Baatein: Anil Bhamre, Ariston Thermo... Powered by VISCOMM

BTL Baatein: Anil Bhamre, Ariston Thermo… Powered by VISCOMM When it’s about pinpoint marketing or reaching the exact audience BTL is a more sure shot avenue than ATL, says Anil Bhamre, is currently General Manager – Marketing at Ariston Thermo India Pvt Ltd in this edition of BTL Baatein, powered by VISCOMM [more]

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