The Big Story

A creative night to remember

A creative night to remember Mumbai was among the 24 cities across the world where young talent participated in what’s billed as speed-dating for creatives more

Editor's Pick

Time for sponsors to pull out of IPL?

Time for sponsors to pull out of IPL? Oh Yes Abhi, writes Pradyuman Maheshwari in MxMIndia Comment. Hurt them where it hurts most… turn the tap off the monies! [more]

Editor's Pick

Do election time feel-good ads work?

Do election time feel-good ads work? Successive governments have employed ad campaigns to drive home positive messages. But do these really influence the electorate? [more]

Shailesh Kapoor: Is the ad cap a blessing in disguise?

Shailesh Kapoor: Is the ad cap a blessing in disguise? If the 10+2 cap comes into force, many channels will lose upto 60% of their commercial inventory. This itself should have been reason enough to approach the issue in a more inclusive manner, writes Shailesh Kapoor [more]

Channels step up the battle on the dance floor

Channels step up the battle on the dance floor From stars to ordinary folks, the small screen is the battleground for the wars of the dance shows. And channels are putting their best foot forward [more]

Facebook is India's most liked for engaging customers: E&Y

Facebook is India’s most liked for engaging customers: E&Y Excerpts from Ernst & Young’s ‘Social Media Marketing – India Trends Study 2013’ report [more]

1 Minute View: Fixing's forgotten already?

1 Minute View: Fixing’s forgotten already? The media would do well to keep it alive, which it will until the next big breaking story happens. And while the arrests, lifetime ban etc are fine, the only thing that will rid cricket of the malaise is the stoppage of monies [more]

1 Minute View: No screwing it up, puhleez!

1 Minute View: No screwing it up, puhleez! It’s nice to see use of the language we use every day. But, more importantly, will Yahoo! let Tumblr be? And will Tumblr be as nimble and fun as it would be without all the dosh? [more]

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