The Big Story

Tech is fine, but relationships will always be there: Jasmin Sohrabji

Tech is fine, but relationships will always be there: Jasmin Sohrabji Upclose with the Omnicom Media Group CEO India & SE Asia on how her agencies are doing, the business & role of technology in media more

BARC-TAM deal: Win-win for all

BARC-TAM deal: Win-win for all The deal between the two television audience measurement firms is a gamechanging one – for the industry and for themselves more

Freaking News

Ranjona Banerji: Was there fair reason for govt to send a showcause to news channels

Ranjona Banerji: Was there fair reason for govt to send a showcause to news channels Freedom of expression remains the bulwark of a free media and a proper democracy. Government disapproval is not reason enough to invoke this or any law, writes Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges

Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges We are a big country and niches are available, contrary to what our mass television may sometimes make us believe, writes Shailesh Kapoor [more]

Sanjeev Kotnala: Of Kawarias, and why Brand Nirvana evades you

Sanjeev Kotnala: Of Kawarias, and why Brand Nirvana evades you When it is a question of belief, attribute and the functional utility along with the rationality and emotional association can take a walk [more]

Siddhartha Mukherjee: Brand Reputation Management = ORM + ORM

Siddhartha Mukherjee: Brand Reputation Management = ORM + ORM A Brand’s PR reputation management has to be an intelligent mix of Online + Offline Reputation Management, writes Siddhartha Mukherjee [more]

Big Star for a Big Launch

Big Star for a Big Launch Micromax is betting big on Hollywood star Hugh Jackman for its Canvas Sliver 5 phone, says CMO Shubhajit Sen [more]

Amith Prabhu: The season of PR events is here!

Amith Prabhu: The season of PR events is here! India now has three to four signature events and globally there are a handful of global events that one should consider attending, writes Amith Prabhu [more]

Dear MxM by Jaisurya Das: My friends are dissuading me but is it okay to tie a Rakhi to my boss?

Dear MxM by Jaisurya Das: My friends are dissuading me but is it okay to tie a Rakhi to my boss? Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds ot reader queries on career and personal issues [more]

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