The Big Story

Colors gains much as BARC releases Week 16 data. Life OK ahead of Zee in HGECs

Colors gains much as BARC releases Week 16 data. Life OK ahead of Zee in HGECs Week 16 data from BARC India throws some surprises, including with the Hindi GECs! more

Freaking News

Ranjona Banerji: The new, sloppy world of Indian journalism

Ranjona Banerji: The new, sloppy world of Indian journalism If your place of employment has taken a policy decision to ignore the sort of stories that you feel strongly about, protest or even better, quit, writes Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment

Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment Replicating existing success stories through variants (called ‘formula’ in our industry) is fine to a point, but when that becomes the only way of working, you are in for long-term trouble, writes Shailesh Kapoor [more]

Building on Colors. Interview with Sudhanshu Vats

Building on Colors. Interview with Sudhanshu Vats As the first of the five regional ETV entertainment channels adopt Colors on March 22, we speak with the Viacom18 Group CEO [more]

As industry gets set for a new measurement regime, TAM gears for new innings!

As industry gets set for a new measurement regime, TAM gears for new innings! TAM CEO LV Krishnan unplugged: on BARC, on the industry on politicisation of ratings… [more]

Mediaah! Was Brand Equity unfair in damning Goafest?

Mediaah! Was Brand Equity unfair in damning Goafest? Ironically, Goafest high priests may swear at Economic Times (and its glossy pull-out Brand Equity) for now, but they can’t do without the paper when it comes to giving leads on important news [more]

Amith Prabhu: Which are the good PR firms?

Amith Prabhu: Which are the good PR firms? While there are a few bright sparks that enter the profession every year a large number of entrants lack basic understanding of the business [more]

Coffee & Conversations with Rahul Kishore: Week #3: Nisha Narayanan

Coffee & Conversations with Rahul Kishore: Week #3: Nisha Narayanan Rahul Kishore gets more than professional in the third edition of his Coffee & Conversations series. This week with Nisha Narayanan, COO, Red FM [more]

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